Passive income is a big part of my coaching business and has been for years now! But I've learned that a lot of entrepreneurs who have an online business still don't know much about making passive income online (nuts!). So, they are burning out trying to run active income streams, like a 1:1 Mentorship Program, a membership site, a group coaching program, mastermind or real-time events, that are all time-for-money business models to some degree, meaning income is dependent on their precious time and energy.
Don't get me wrong. These types of offers should absolutely be in your product suite and luckily, they are typically higher ticket offers, so the ROI, the return on your investment (time and energy), is worth it. But, when you run out of hours in the day because you're maxed out with clients, you inadvertently cap your income and thus, can't scale your business. Not a good situation!
This is where PASSIVE INCOME comes in handy!
WHAT IS PASSIVE INCOME?
Passive income is cash that you make on a regular basis with little to no effort. Other than the initial investment upfront of creating your digital products, setting up your automated sales funnel and executing any necessary marketing tactics to sell your offers, assuming this is done properly, you're able to make money online, around-the-clock, while living your life!
WHY IS IT IMPORTANT:
Passive income is the easiest and most effective way to SUSTAINABLY scale your business. If you've grown your online business to $10k, $20k, $40k months with time-for-money offers, it's time to put a scalable business model in place so you can continue to increase your revenue month-over-month without increasing your time and energy output (recipe for BURNOUT and extreme business RESENTMENT!).
THE AMAZING BENEFITS OF PASSIVE INCOME:
MY APPROACH TO PASSIVE INCOME - A SNEAK PEEK INTO MY 80% PASSIVE OFFER SUITE (that I teach my clients)
Without going too in-depth on my approach to a product suite (that's a whole other blog for another day!)... you'll see that your passive income streams will make up all of your low- and mid-ticket offers. Passive offers can be higher ticket, but only if your audience is warm and knows, likes and trusts you enough to pay $1,000+ without needing any convincing (it happens, but typically not when you're early on in your business).
QUICK GLIMPSE INTO MY OFFER SUITE APPROACH:
PHASE 1: Launch your 1:1 high-ticket program (your way to test and refine your signature method that you will use in your Evergreen Group Program), high-value freebie and starter course (a down-sell to your 1:1 program to increase sales and fill pipeline for premium 1:1 program with hot quality leads).
PHASE 2: Launch your evergreen group program or mastermind. This adds another high-ticket program to your offer suite, which greatly increases your income, but it does so in a way that doesn't take up any more of your time (only 1 hr. per week for Q&A Hot Seat Coaching), doesn't require you to ever stressfully launch (it's an evergreen funnel that sells 365 days a year with no open or close cart dates) and isn't dependent on you to market it (the program sells itself on an automated sales funnel, day and night).
PHASE 3: TIME TO SCALE! This is when you add digital products that sell passively, behind-the-scenes, while you continue to nurture your high-level 1:1 and group clients and stay inspired to create new genius ideas for future programs!
*Note: you don't technically need to wait until you have all of these offers in place to launch a passive digital product. However, when you're starting out, basing your monthly income on low-ticket digital products without a warm audience who know and trust your expertise is very risky. You would need a lot of customers to make the same amount of money you could make with 1 high-ticket 1:1 client. Keep that mind. Growing your business in these phases also keeps your nervous system regulated, which minimizes any limiting blocks or self-sabotage that you might encounter as you start to become more successful and make more money. See, there is a method to my madness 😉*
SO, WHAT DIGITAL PRODUCTS SHOULD YOU SELL?
HERE ARE THE BEST PASSIVE INCOME IDEAS - Digital Products You Can Sell Online:
HOW TO MAKE PASSIVE INCOME ONLINE: Your Step-By-Step Guide
To help you create your first or next digital product and successfully launch and sell it passively, I've created a complete roadmap to help you from start to finish!
A 72-Page Step-By-Step Guide to Launch Your PROFITABLE Digital Product & Start Making PASSIVE INCOME today! *INCLUDES 9 BONUSES: Templates, tools, scripts, spreadsheets & other resources to help you sell your digital product with ease!*
Whether you're wanting to
✨start a side-hustle while in your 9-5 job
✨launch a full-time online business (& work from home or wherever!)
✨or shift away from a "time for money" business model to be more sustainable & scalable with PASSIVE INCOME (hello money while you sleep!)
...this guide gives you the exact step-by-step roadmap to make it happen, from idea conception to automating your sales funnel and receiving money while traveling, sleeping or vacay-ing ... cha ching! 💸
💰THE GUIDE INCLUDES:💰
1. FULL CHECKLIST: Every step to brainstorm, design, launch & sell your IRRESISTABLE digital product
2. PRODUCT SUITE: Map out your full soul business product suite - get my SECRET FORMULA to stacking offers, bundling, upselling & pricing that MAXIMIZES YOUR PASSIVE INCOME!
3. HOW TO PICK A DIGITAL PRODUCT THAT SELLS ITSELF: Full digital product ideas list to choose from + tips on how to pick a product that will be a NO-BRAINER TO BUY!
4: MAKE YOUR DIGITAL PRODUCT IRRESISTABLE TO BUY: Magnetic messaging, choosing a seductive must-buy offer title, competitive price tag & strategic BONUSES (includes full PRICING GUIDE)
5. DESIGN YOUR DIGITAL PRODUCT: Includes platforms and technology to design, record and host/sell your digital product and my own editing process to ensure maximum quality & credibility
6. SALES FUNNEL SETUP: High-Converting Sales Page Sequence (the exact elements to create a sales page that guarantees sales), Automation Guide - Exact steps & visual examples to set up your automated sales funnel (so you can sell while you sleep!), templates & scripts for emails, content, opt-in pages & sales pages
7. MARKETING & LAUNCH PLAN + CONTENT STRATEGY: Get a full pre-launch & official launch plan, plus a content strategy that will drive interest and sales right out of the gate!
8. AMPLIFY SALES: 3 Ways to Increase Visibility & Sales - Affiliate Marketing, Online Marketplaces with Built-In Buyers, PR & Media Relations
🎉ALL 16 BONUSES & RESOURCES - Copy-And-Paste Templates, Scripts & Other Done-For-You Tools: 🎉
1. FILL-IN CONTENT CALENDAR: Plan your content that will sell your digital product - content calendar comes with placeholders for every social media platform, a full plug & play content strategy to determine your content pillars, types of content based on post objectives (growth, sales, etc.) and more!
2. CONTENT PERFORMANCE TRACKER: How to create better content that actually GROWS YOUR FOLLOWING (of ideal, quality buyers) & SELLS YOUR OFFERS! Includes plug-and-play formulas to determine your current content performance so you can start creating content that actually generates engagement, reach & clicks.
3. HEADLINES THAT HOOK GENERATOR: Spreadsheet with formulas to generate customized SCROLL-STOPPING headlines for content, sales page & offers
4. EDITABLE HIGH-CONVERTING SOCIAL MEDIA ORGANIC & AD CONTENT TEMPLATES: For Feed & Story - Editable in Canva
5. COPY-AND-PASTE EMAIL TEMPLATES FOR YOUR AUTOMATED SALES FUNNEL: Includes templates to deliver a freebie, access a course or membership, book a call & more (based on what your particular call-to-action is)
6. CALL TO ACTION GUIDE: List of copy-and-paste high-converting CTA's, plus CTA psychology including CTA button colors, placement, text & urgency.
7. PR & MEDIA TOOLKIT & EDITABLE TEMPLATES: Media Kit Template, Media Pitching Best Practices & Media Pitching Scripts to Successfully Land Media (Online, Magazine, TV, newspaper) Features & Podcast Interviews
8. AFFILIATE MARKETING GUIDE: Increase revenue for your digital product by getting others to promote it to their audience for you!
9. FULL LIST OF ONLINE SALES & COURSE MARKETPLACES: Sell your digital products on marketplaces that already have built-in buyers (you don't have to market or attract buyers) to increase brand visibility & revenue
10. Automation Guide: Full sales funnel set up & automation so you can easily make money while you sleep
11. Full PRICING GUIDE: How to price your offers based on product & offer type. Guide includes all offers, programs & digital products you can sell at a high-, mid- and low-ticket price.
12. DONE-FOR-YOU SALES PAGE SEQUENCE: The exact elements of a high-converting sales page that almost always guarantees sales!
13. FULL PLATFORM & TECHNOLOGY GUIDE: Includes course builder & hosting sites, course sharing sites, selling marketplaces, video recording & webinar technology, communications platforms, design websites & templates, project management tools, membership hosting sites and print-on-demand platforms
14. MAGNETIC MESSAGING GUIDE: How to speak about your digital product and communicate the value to your ideal customer, so they have no choice but to buy!
15. LAUNCH & CONTENT PLAN (for your digital product or any offer you choose to launch in the future): Includes pre-launch and hard launch plan
16. UPSELL GUIDE: How & when to bundle or add a bump order to increase money you make per customer!
Questions on creating passive income streams or digital products? Leave a comment!
If you're interested in a personal 4-Hr. Strategy Session or 1:1 Coaching (I have 30 day, 90 day & 6 month options available), reach out. Can't wait to connect! <3